You need a competitive advantage!
Dean Desrosiers What gives you, a local real estate agent, a competitive advantage? 88% of agents surveyed say it’s not the brand, the logo, or the technology. It’s Elevate21.* Central Okanagan agents…
A cure, perhaps for the broken real estate brokerage industry (Part I)
(First Published May 8, 2026) “The Real Estate Industry is Broken” So… how did we get ourselves into this mess? By the mid-1980s, the genius idea to recruit agents took…
Choosing a Brokerage in 2026
(First published April 24, 2026) Are you achieving your goals? Do you look forward to a productive real estate day? Yes? No? Perhaps the following is worth your time. My…
One Simple Trick to Make 2026 Your Best Year Ever
Ah… December… the Christmas/Holiday break… Some of us are volunteering, some dropping off “pop-byes,” some finally tackling our GST and accounting work, some heading south, and the parents among us…
A Noble Cause, worth pursuing
I believe that in real estate sales, the work we do and the struggles we endure are part of a noble cause. Study after study (1) shows that engaging in…
Get buyers off the bench…mark pricing…
(Recent buzz on social media made me think of this. This article was produced, 97% human, 3% Ai) Looking at the latest statistical reports for June 2025, benchmark prices for…
I am certain, uncertainty is ahead…
(June 2025) I still remember sitting floor duty in July 2008, brand new to the business, watching a quiet procession of top producers walk past the front desk. One by…
Clients, Friends and Life
Feeling a sense of heaviness as I gather the news about a friend and client who has entered hospice care. I want to think my clients are friends, but I…
Want a killer Fall? Start now
The fast-paced transaction-based market of 2021/2022 has changed to a low inventory, priced-sensitive slugfest. Consumers need more. Every market has opportunities. Some of us are ready and able to perform.…
Saved By Century21 Assurance!
“I am not wearing the gold jacket,” as my mind raced back to the 70’s leisure suits. The owner broker of Century21 had heard this before. She shrugged it off.…