Harry Beckwith tells us that “marketing” takes a day to learn but a lifetime to master. After 15 years in biotech and 12 years in years in real estate, I still find the science of marketing fascinating. I have spent millions of dollars trying to find the magic recipe. I can honestly say I have tried nearly everything in marketing and promotion over the years. (well, not blockchain yet). And, I am still looking and learning.
I get a lot of advice from clients about marketing. It’s all very good. Yet, for those of us who research the science of marketing, it’s a lot like asking the deer about how to use a rifle. Just because we are the target, doesn’t mean we are the expert. Yet, as the target, we certainly know when it works.
Gingivitis is inflammation of the gums around the teeth and associated with poor dental hygiene, compromised health or a systemic disease or infection. It’s painless and most people who have it are probable not aware. It can progress to periodontal disease and finally tooth loss.
One of the most important things a dental hygienist will do to help you steer clear of gum disease is to probe. He or she will take measurements of your gums to assess the level of bone, tissue attachment and any bleeding. Data collection.
Upon your return three to six months later, he or she will take the same measurements again. Compare the results. Data analysis.
Does your agent show you the data collection and analysis of your listing?
How many page views? How many visitors? How many lead calls? Any emails? Any forwards to friends? What’s the bounce rate? Where do the internet hits come from?
Not all listings sell in the first few days. And, as the weeks progress, the data your listing has created becomes important. The changes in this data are also important.
Like a good hygienist, your realtor should be showing you the data, helping you understand what it means and use it to help you plan.
Of you are not getting this information, you could be suffering from real estate gum disease, it’s painless and you probably don’t know you have it… but now you know.