Advice 4 Agents – Hoping

If you have ever hoped your client would buy a home, you are not a fiduciary.

If you need the commission money, you are not in a good position to be a fiduciary.

If you have ever had a reasonable conversation and listened to the short and long term needs of your client, you are becoming a fiduciary.

As agents, let’s not hope. Instead, act as a fiduciary and trust that the business will come.

Real Estate Gum Disease.

Gingivitis is inflammation of the gums around the teeth and associated with poor dental hygiene, compromised health or a systemic disease or infection. It’s painless and most people who have it are probable not aware. It can progress to periodontal disease and finally tooth loss.

One of the most important things a dental hygienist will do to help you steer clear of gum disease is to probe. He or she will take measurements of your gums to assess the level of bone, tissue attachment and any bleeding. Data collection.

Upon your return three to six months later, he or she will take the same measurements again. Compare the results. Data analysis.

Does your agent show you the data collection and analysis of your listing?

How many page views? How many visitors? How many lead calls? Any emails? Any forwards to friends? What’s the bounce rate? Where do the internet hits come from?

Not all listings sell in the first few days. And, as the weeks progress, the data your listing has created becomes important. The changes in this data are also important.

Like a good hygienist, your realtor should be showing you the data, helping you understand what it means and use it to help you plan.

Of you are not getting this information, you could be suffering from real estate gum disease, it’s painless and you probably don’t know you have it… but now you know.